maxjenny! is a small luxury clothing label established in spring 2018
in Copenhagen, now with flagshipstore in STUREGALLERIAN, Stockholm
"The secret is in the sauce"
All prints are designed and executed by Maxjenny. With a digital camera, pencil and computer she develops the prints carefully. Together with high-end craftsmanship and an international sculptural silhouette, her namesake clothing line is designed for an international and contemporary demanding audience.
Each garment demands handmade production with traditional techniques to retain a timeless expression of modern couture. The atypical yet luxurious and over-the-top stylish identity makes a maxjenny! creation hard to miss. Every design is like a piece of art.
”Working with a more artistic approach to fashion is a gift in my work, Forslund enthuses. It gives me new ways to explore my own design, fuel my creativity and gives me energy.
This colourful womenswear line offers feminine and artistic collections to a growing number of women worldwide; and sets the agenda by focusing on prints.
”Working with prints allows me to be very playful. I love how colours can leave an imprint. A print gets you amazed. Colours are very fascinating and tell so many stories. For me, colours are an inexhaustible source of inspiration, and can be mixed in infinite ways, infinite! — I love that”
— Maxjenny Forslund —
"I prefer color before neutrals because I think fashion should be fun and lift your style. A swedish designer who really stands out within colors and patterns is Maxjenny. I'm fond of her design and I always get compliments when wearing something from her wich makes me very happy!"
“The store was like Maxjenny herself, colorful, creative and outgoing, which suited Mood Stockholm very well. An extremely well-visited shop that, in addition to getting people into the mall, also allowed Stockholm’s red carpets to become more colorful with her protruding print designs.”
"maxjenny! contributed truly with your beautiful clothes and professional treatment. We would like to welcome you back to a new department this fall, either as a new popup or if we can as a permanent solution in the long run.”