”Working with a more artistic approach to fashion is a gift in my work, Forslund enthuses. It gives me new ways to explore my own design, fuel my creativity and gives me energy.
This colourful womenwear line offers feminine and artistic collections to a growing number of women worldwide; and sets the agenda by focusing on prints.
”Working with prints allows me to be very playful. I love how colours can leve an imprint. A print get you amazed. Colours are very faschinating and tells so many stories. For me, colours are an inexhaustible source of inspiration, and can be mixed in infinite ways, infinite! - I love that”
Since her debut at Copenhagen Fashion Week in 2017, maxjenny! is named as one of the most talked about brands to breath new life into the emerging Scandinavian fashion scene. Today, Forslund creates everyday wear from her combined boutique and studio in the hip area of Koedbyen in Copenhagen, Denmark.
“Fashion should be playful, which is why I strive to create bold collections of clothing and accessories with an artistic approach. My designs represent life at its best, translated into patterns and prints” she says, explaining her design DNA. — Maxjenny Forslund
"I prefer color before neutrals because I think fashion should be fun and lift your style. A swedish designer who really stands out within colors and patterns is Maxjenny. I'm fond of her design and I always get compliments when wearing something from her wich makes me very happy!"
“The store was like Maxjenny herself, colorful, creative and outgoing, which suited Mood Stockholm very well. An extremely well-visited shop that, in addition to getting people into the mall, also allowed Stockholm’s red carpets to become more colorful with her protruding print designs.”
"maxjenny! contributed truly with your beautiful clothes and professional treatment. We would like to welcome you back to a new department this fall, either as a new popup or if we can as a permanent solution in the long run.”