maxjenny! is a luxury clothing label based in Copenhagen, Denmark

The collections combine high-end craftsmanship with international sculptural silhouettes, reinterpreted for a contemporary audience. Each garment is handmade with traditional techniques, clean lines and uniquely designed fabrics and handmade prints, to present a timeless expression of modern femininity as an atypical and stylistic identity. A maxjenny! creation is hard to miss. Every design is like a piece of art.

”Working with a more artistic approach to fashion is a gift in my work, Forslund enthuses. It gives me new ways to explore my own design, fuel my creativity and gives me energy.

This colourful womenswear line offers feminine and artistic collections to a growing number of women worldwide; and sets the agenda by focusing on prints.

”Working with prints allows me to be very playful. I love how colours can leve an imprint. A print get you amazed. Colours are very faschinating and tells so many stories. For me, colours are an inexhaustible source of inspiration, and can be mixed in infinite ways, Infinite! - I love that”

Since her debut at Copenhagen Fashion Week in 2016, maxjenny! has been named as one of the most talked about brands to breath new life into the emerging Scandinavian fashion scene. Today, Forlund creates everyday wear from her combined boutique and studio in the hip area of Koedbyen in Copenhagen, Denmark.

Fashion should be playful, which is why I strive to create bold collections of clothing and accessories with an artistic approach. My designs represent life at its best, translated into patterns and prints she says, explaining her design DNA. — Maxjenny Forlund